A Japanese film has made history by becoming the first animation not made by the legendary Studio Ghibli to rake in more than 10bn yen (£76m; $98m) in a month. But what exactly is it that has been drawing in the crowds?
1. It is a body-swapping fantasy
Your Name, also known as Kimi no Na wa in Japanese, is a body-swapping fantasy with two teenagers at its heart.
Based on a novel, it tells the story of Mitsuha, a female high school student in a rural Japanese town, and Taki, a male high school student in central Tokyo.
Mitsuha starts dreaming of herself as a young man. Taki also begins seeing himself through the eyes of a female student in the countryside.
The rest of the movie explores their body-swap and the journey they go on involves time travel as well as disastrous deadly comets.
2. It mirrors the boy-girl swaps found in old Japanese tales
Director Makoto Shinkai is said to have been inspired by a classic Japanese 12th Century tale, Torikaebaya Monogatari, which features a sibling duo, where a boy is raised as a girl and the girl raised as a boy because of their personality.
Since then, several Japanese tales have developed this theme.
Tenkousei is a Japanese film made in 1982 also about a teenage boy and girl who swapped bodies when they fell down at a temple. Just a few years ago, in 2007, TV drama Papa to Musume no Nanokakan saw a father and daughter switch bodies.
3. It captures the melancholy of adolescent dreaming
It touches on universal themes such as coming of age, adolescence and the struggle to assert your identity in a confusing world.
In Your Name the characters wake up from their dreams as each other and the line between reality and dreams constantly blurs.
This aspect of the film, Shinkai says, was influenced by a famous Japanese poem titled Yume to Shiriseba. It reads:
I wonder if he appeared in my dream because I fell asleep thinking of him.
I wouldn’t have woken up if I had known it was a dream.
That melancholy moment of bleary wakefulness after a dream is the sensation Shinkai appears to have been reaching for in this film.
4. It is a reminder of the earthquake that changed a nation
It also draws upon the experience of Japan in the wake of the deadly 2011 earthquake, the most powerful to have ever hit Japan, and which claimed 16,000 lives
Widely referred to as 3.11, Shinkai’s told magazine outlet Diamond that it changed not just him but the whole of Japanese society.
The film itself is also overshadowed by the threat of a natural disaster. Shinkai said he used the film to reflect a sentiment that many, including himself, shared – that a disaster could strike at any moment.
“You will never know when Tokyo could become like this,” the character Taki says at one point.
“It takes five years to digest the shocking experience and sublimate to such a scale of art,” one Twitter user Yoshinaga Tastuki reflected.
5. Fans are making pilgrimages to its stunning locations
The film has also been appreciated for its beautiful graphics, often modelled after real-life locations.
“I finally watched Your Name. The story, acting and music were all good but most of all I was overwhelmed by the beauty of [the] images. Each cut was amazing,” said one user on Twitter.
Other users posted pictures of real-life locations that the film modelled after, with fans descending upon locations such as Shinkai’s home town in Nagano Prefecture, the Gifu prefecture and even Tokyo.
And the film’s audience was not limited to only Japan.
“Each detail of the film was painstakingly thought out and executed with such precision and passion,” Canadian anime fan Ismael Ramos told the BBC. “It was a perfect balance of art, music and storytelling.”
6. Hope for the next generation of mainstream Japanese animation
For the film to be such a success, it had to transcend boundaries and appeal to audiences wider than young people and anime fans.
As such, Shinkai has been hailed by some as being the next Hayao Miyazaki, whose name is almost synonymous with anime and has been credited with bringing Japanese animation to a broad global audience.
He directed award-winning hits such as Spirited Away, Princess Mononoke and Howl’s Moving Castle during his time with Studio Ghibli, all of which have gone on to break the 10bn yen mark.
“Shinkai is on his way to Miyazaki status with Kimi no Na wa,” said one Twitter user.
Others had a slightly different view.
“I think Miyazaki and Shinkai actually have very distinct styles, though they are equally as powerful,” said Mr Ramos.
“What they do have in common is the ability to take audiences through a journey and experience, which I believe is the ultimate goal of any artist.”
And if you believe imitation is the highest form of flattery, the film has already been turned into a mini horror movie spin-off by fans.
Reporting by Yuzuha Oka in Tokyo and the BBC’s Yvette Tan.
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